"Alternative Medicine," part of a "Health and Medical Issues Today" series by academic award-winning publisher, Greenwood Press, was released December 20, 2006. The book provides a first-of-its-kind look at the science underlying both alternative and conventional medicine and issues to consider in the absence of science. There are three audiences that can benefit from the book: those that provide healthcare services; those that pay for healthcare services; and those that receive healthcare services.
If healthcare seems like a foreign country to most, then this book provides consumers with information to help navigate healthcare more effectively: "The Savvy Consumer's Guide to Healthcare." The book introduces the concept of evidence-based medicine to the American consumer. Research for the book stems from health issues the author experienced and resolved over several years of research. What she learned in that process serves as the impetus for both the book and her doctoral research in evidence-based medicine at the University of Kentucky.
This book is highly recommended reading for any consumer who accesses the healthcare system in search of medical solutions. Once you understand the issues and are given the facts on evidence-based medicine, the statistics on what works and what doesn't work, you will begin to shift responsibility for your health onto your own shoulders. You may find that the best HMO available is you.
When healthcare makes the cover story of "Fortune," "Forbes," "Businessweek" and "Time" magazines, it's time to learn the critical facts. The book reviews those cover stories, as well as the data on the science underlying alternative and conventional medicine, with excerpts from studies that include the leading medical researchers and clinicians in the U.S. and abroad, in both alternative and conventional medicine; the National Institutes of Health; the National Center for Complementary and Alternative Medicine; and the Institute of Medicine.
Broadcast media events have aired on: Oregon Public Broadcasting, Portland, Oregon; Wisconsin Public Radio's "Ideas Network," affiliated with the University of Wisconsin/Madison; WUOL FM, the Public Radio Partnership, Louisville, Kentucky; and a recent "Morning Edition" broadcast which aired through WUWM, affiliated with the University of Wisconsin/Milwaukee.
The author has twelve years of business development experience for Fortune 500 firms in the pharmaceutical and financial services industries. She currently serves as an adjunct faculty member with the UK system, where she is completing doctoral work in evidence-based medicine. Her objective: to ensure that evidence-based medicine drives both diagnosis and treatment in healthcare.
Events will be scheduled nation-wide,
in key markets across the United States in upcoming months.
